Until Piggly Wiggly opened the first self-service grocery store in Memphis, Tennessee, in 1916, shoppers would provide a list of desired items to a clerk, who would gather the items from wherever they were located in the store.
Welcome back to the future.
A revamped Walgreens location in downtown Chicago reopened Tuesday with only two shoppable aisles of so-called “essentials” — presumably inexpensive items not typically shoplifted.
If a customer wants anything not on display in one of those aisles, he can order it from a kiosk and pick up your order from the counter.
“Let us do the shopping” a sign next to one of the tablet-sized kiosks read (emphasis original).
The sign also encouraged shoppers to “relax while we shop for you,” although where exactly in the two-aisle section of the store accessible to customers they were supposed to relax wasn’t clear.
While the company attempted to sell the changes as aimed at “customer service,” it seemed clear that loss mitigation was a more important factor in the redesign.
“This redesigned store will have the latest in e-commerce offerings to increase customer service, mitigate theft, and increase safety for our customers and employees,” the company said in an email to a local resident, according to CWBChicago, which labeled the location an “anti-theft” store.
Walgreens told the outlet Thursday that the company was “testing a new experience at this store with new concepts, technologies, and practices to enhance the experiences of our customers and team members.”
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