Threads, social media’s newest app, has reached 100 million users over the course of its first week, according to Meta CEO Mark Zuckerberg.
The Twitter rival is a text-based app that was released on Wednesday. Over the weekend, the app reached 100 million sign-ups, Zuckerberg wrote in a post on the social media app, according to The Hill.
After its release on Wednesday, Threads reached 30 million users on the app as of Thursday morning, Zuckerberg wrote in a post on Threads.
“Threads reached 100 million sign ups over the weekend,” Zuckerberg wrote in his post on Monday.
Zuckerberg continued on in his post to highlight the continued growth of the new social media app, saying how the growth was “mostly organic” and how the company had not started to use promotions yet.
“Can’t believe its only been 5 days!” Zuckerberg wrote in his post.
Threads is set to be a potential threat to Twitter, which is owned by Elon Musk, according to Axios.
Musk took over as Twitter owner and CEO in October. After he officially became the owner, Musk cleaned house of Twitter employees, including Chief Executive Parag Agrawal, Ned Segal, the chief financial officer, and Vijaya Gadde, head of legal policy, trust, and safety.
NEW — Twitter is threatening to sue Meta over its Twitter clone accusing the company of engaging in “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” pic.twitter.com/ECGqhTAONw
— KanekoaTheGreat (@KanekoaTheGreat) July 6, 2023
In a letter first obtained by Semafor, Musk wrote to Zuckerberg threatening to sue Meta and alleges that Meta has “hired dozens of former Twitter employees” with the intention of “deliberately” having these employees design and develop “Meta’s copycat ‘Threads’ app.”
“Over the past year, Meta has hired dozens of former Twitter employees. Twitter knows that these employees previously worked at Twitter, that these employees had and continue to have access to Twitter’s trade secrets and other highly confidential information,” Musk writes in his letter.
Musk continues to write that Twitter “intends to strictly enforce its intellectual property rights,” and “demands” that Meta halt the usage of “any Twitter trade secrets or other highly confidential information.”
According to Cloudflare Radar, a web security organization, Twitter usage has declined. A survey from the Pew Research Center in May shows that 60% of Twitter users have taken a break from the platform.