President Donald Trump focused on his accomplishment of criminal justice reform during this year’s Super Bowl.
In a 30-second advertisement aired during the Super Bowl on Sunday, Trump’s 2020 re-election campaign shared the story of Alice Marie Johnson and her “second chance.”
“Politicians talk about criminal justice reform,” the advertisement reads, adding, “President Trump got it done. Thousands of families are being reunited.”
Johnson also responded to the commercial, as she tweeted Sunday evening, “Two Super Bowls ago I was sitting in a prison cell. Today I am a free woman and my story was featured in a Super Bowl Ad.”
“I will spend the rest of my life fighting for the wrongly and unjustly convicted!” she continued, adding, “God Bless America!”
Johnson had a life sentence for nonviolent drug offenses but was granted clemency by Trump. Her case was pushed by Kim Kardashian West. Trump previously signed into law the bipartisan First Step Act.
Kardashian West responded to Johnson, writing on Twitter, “So proud of you!!!!”
The president also tweeted, along with the video, “Together, let’s KEEP AMERICA GREAT!”
Watch the video below:
I promised to restore hope in America. That includes the least among us. Together, let’s KEEP AMERICA GREAT!
— Donald J. Trump (@realDonaldTrump) February 2, 2020
Text TRUMP to 88022 if you liked our Super Bowl ad! pic.twitter.com/Lgjt53B7QX
Another 30-second commercial by Trump’s re-election campaign played during Sunday’s football game, unveiled on YouTube prior to Sunday.
The other advertisement touted the strength of the U.S. economy, as IJR previously reported.
“Just as the Super Bowl crowns the greatest football team, nothing says ‘winning’ like President Donald Trump and his stellar record of accomplishment for all Americans,” Trump’s campaign manager Brad Parscale said, along with the press release of the “Stronger, Safer, More Prosperous” advertisement.
Additionally, Trump was joined by another 2020 presidential hopeful, Michael Bloomberg (D), in airing a commercial during the Super Bowl.
Bloomberg’s 60-second advertisement focused on gun control in tackling gun violence in the U.S., as IJR also reported.
Each 30-second commercial for this year’s Super Bowl cost $5.6 million, totaling a bill of roughly $11 million spent by both Trump and Bloomberg.
