Anheuser-Busch InBev’s attempt to distance itself from its catastrophic Bud Light marketing campaign featuring transgender activist Dylan Mulvaney has backfired spectacularly.
On Thursday, the beer giant unveiled a new ad for Bud Light — only to be bombarded with thousands of negative comments and tens of thousands of dislikes on YouTube.
[firefly_embed]
https://youtu.be/wg7iiVKJ2CU
[/firefly_embed]
The “Easy to Summer” video — which features people bumbling in a variety of seasonal activities — got ratioed so badly that after garnering a staggering 28,000 dislikes compared with a paltry 662 likes as of Sunday, Bud Light apparently turned off the feature on its YouTube account that displays how many dislikes the post has received.
Bud Light is getting MASSIVELY ratio’d on their most recent woke ad
These guys can’t stop losing! pic.twitter.com/VYu8tF7CmQ
— Swig ?? (@OldRowSwig) June 25, 2023
YouTube commenters excoriated the video as another yet misguided “woke” ad that alienates consumers by portraying men as incompetent goons.
“I never thought bud light could get worse but they continue to deliver,” one person wrote.
Another commenter remarked: “The message of this commercial seems to be, ‘the people who still drink Bud Light are utter morons.'”
Subscribe
Gain access to all our Premium contents.More than 100+ articles.
