Eric Caballero is moving from one of the wokest names in media to one of the most conservative.
On Wednesday, The Hollywood Reporter reported that Caballero, a veteran of the Walt Disney Co., was joining The Daily Wire as chief marketing officer.
The move comes as the conservative outlet — best known as home to commentators such as Ben Shapiro, who co-founded the company, and Matt Walsh — seeks to solidify its move as an entertainment provider.
“Among other projects, Caballero will lead marketing for The Daily Wire+, the company’s streaming platform,” THR reported.
“While it includes politically focused content from The Daily Wire as well as some other conservative programming, the company is moving further into entertainment, committing $100 million to produce kids and family fare, and expanding into original movies (including a Gina Carano-led offering called ‘Terror on the Prairie’),” the report said.
In a statement to THR, Daily Wire co-CEO Jeremy Boreing threw down the gauntlet at Disney and its woke propaganda.
“Companies like Disney have betrayed their family-friendly and pro-America audiences because of outsize influence from activist shareholders and employees, leaving money and opportunity on the table in the process,” Boering said. “But their loss is our gain — not just in audience, but in talent.
“After announcing our investment into kids’ entertainment, I have been fielding calls left and right from high-level talent at some of the biggest entertainment companies in the world who are seeking opportunities to come and work with us.
“We could not be more thrilled to have someone with Eric’s experience and expertise and are confident he will be an instrumental part of continuing our exponential growth.”
Caballero said he’d be using the Disney playbook to grow audiences in the conservative media sphere.
“I studied Disney’s traditions of customer obsession, of multi-generational franchise-building, and of broadening Hollywood’s best talent,” he said in a statement, according to THR.
“The Daily Wire is building on this blueprint successfully enough that storytellers and media executives are taking notice and signing on.”
What’s more, Caballero is the second Disney bigwig to sign on with the Daily Wire in August.
Last week, Chris Sonnenburg, the Emmy-winning showrunner on the Disney series “Rapunzel’s Tangled Adventure,” was announced as the Daily Wire’s senior vice president of animation development and production.
“It’s an incredible honor to join The Daily Wire platform,” Sonnenburg said in a statement, according to Hollywood publication Deadline.
“My goal is to gather the best artists and storytellers in the world for the singular purpose of producing beautifully animated programs,” he said. “I believe we can create timeless stories for our kids and their families for generations to come.”
The hires manage to provide both a connection and a contrast between the Daily Wire and Disney when it comes to streaming family fare.
In case you either forgot or haven’t been paying attention, the House of Mouse hasn’t been having the best 2022, at least when it comes to parents on the right side of the spectrum.
The entertainment giant ended up lodging one of the loudest corporate protests against Florida’s Parental Rights in Education legislation — labeled by critics as the “Don’t Say Gay” bill — which prohibits inculcating public school students in grades K-3 in sexual orientation or gender ideology.
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