Industry experts reacted to actor Alec Baldwin’s return to work following the fatal shooting on the set of his movie, saying “some might question his sincerity.”
Fox News noted Baldwin was seen on the set of a movie called “97 Minutes” in England earlier this week.
Crisis PR expert Dave Quast of Red Banyan reacted, telling the outlet, “The title ‘97 Minutes’ is ironic, since it seems like the amount of time that Alec Baldwin actually considered hanging up his spurs after the ‘Rust’ tragedy before jumping into his next role despite him saying he might never act again.”
He added, “Some might question his sincerity when he so quickly goes abroad to shoot a disaster movie on the heels of a real-life disaster.”
Quast argued if the actor “is going to keep making movies, then he may want to hold off for a more feel-good film that would showcase a softer side.”
Brand expert Eric Schiffer told Fox News, “Baldwin’s bounce to England for the film is boneheaded because it creates more pressure on prosecutors to show there is no dual justice system where the elite can openly flaunt the norms and escape justice.”
Still, another expert does not believe Baldwin’s return to work is the wrong move.
Howard Breuer, CEO of Newsroom PR, said it is “good therapy” for Baldwin, as Fox News reported.
Earlier this week, Baldwin posted a video to Instagram sharing what it felt like to return to work, as IJR reported.
“I said I would keep a little diary while I was traveling and working. We had our first day today, which is always tricky. I don’t work as much as I used to, and I’ve said this before maybe, but you go to work, and you forget what you’re supposed to do. I just was like, oh, God, what do you do?” Baldwin said.
He continued, “What is acting or any of this nonsense that I’ve ended up doing? It’s strange to go back to work. I haven’t worked since October 21st of last year when this horrible thing happened on the set of this film, and the accidental death of our cinematographer Halyna Hutchins.”
Additionally, Baldwin called the experience “interesting.”