Now that CNN+ is well on its way to crashing and burning, perhaps the network can consider launching CNN-.
Instead of the $5.99 a month for CNN+ and its increased content, for $6.95 a month, CNN could ensure you have no access to any of its programming. The network would take the channel off your cable lineup. It could delete the app from the phone for you. When you walk through the airport, face ID technology could recognize you and automatically change the channel on the terminal’s TVs to ESPN.
Perhaps that last part would require a bit of maturation in terms of the technology necessary — but whatever the case, CNN- would be a more viable business plan than CNN+, which asks viewers to pay for a streamed programming annex for a channel they weren’t watching anyway.
The early numbers from CNN+ are horrible enough that the company is already prepping for layoffs.
(The effects of CNN’s fake news peddling seem to be finally coming home to roost. Here at The Western Journal, we make sure that America knows all about the network’s skewed reporting — and we’ll keep on doing it, no matter how few people are watching. You can help us keep the mainstream media honest by subscribing.)
Here, for example, from an industry insider, is where the Fox Weather app appeared in the rankings in the Apple App Store after the Fox Weather streaming channel debuted in the fall. The app was at the top of the chart:
And here was CNN’s app from the weekend, after the CNN+ rollout, stuck in 166th place.
In other words, a weather channel app’s debut apparently generated more interest than a new “news” product.
It’s worth noting, too, that if you want to stream CNN+ you need the app, which means other users who might not intend to use the app for CNN+ are also downloading it, increasing its uptake.
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