Burger King in Austria has unveiled a new way to endorse “Pride Month” with a new “Pride Whopper.”
But this new whopper is not rainbow colored or stamped with an LGBTQ+ flag.
Rather, it has two identical buns on top and bottom to signal equality for all.
So, the burger is sandwiched between either two top sesame buns or two bottom buns.
This new menu item was created “For equal love and equal rights,” Burger King’s Austrian website said, as TODAY translated.
“We are setting an example for individuality and freedom and stand for a respectful interaction with each other,” the description of the new whopper said, TODAY translated.
“Equal rights. Empathy. Understanding. No matter where you come from, no matter who you love, no matter what you look like or what you believe in: Time to be proud,” the description continued.
This is not the first time that Burger King has celebrated the June “Pride Month.”
Last year, the fast food chain donated 40 cents from the purchase of every Ch’King sold in June (up to a maximum donation of $250,000) to the Human Rights Campaign, the country’s largest LGBTQ+ advocacy group, TODAY reported.
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