Anheuser-Busch heir Billy Busch has expressed interest in buying his family’s former beer company if the parent company wants to sell it.
Busch told Outkick host Tomi Lahren on her segment “Tomi Lahren is Fearless” that he would be open to buying back Bud Light from parent company AB InBev, vouching to buy the brand back if he could and that he would “make that brand great again.”
“I urge that company, InBev if they don’t want that brand any longer, sell it back to the Busch family,” Busch said. “Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again.”
After Bud Light’s epic collapse, Anheuser-Busch Heir Billy Busch tells @TomiLahren he wants to buy the company BACK from InBev, and Make Bud Light Great Again! pic.twitter.com/1vKUNoSJ5g
— OutKick (@Outkick) August 16, 2023
Busch explained how he feels that InBev “doesn’t understand who their core” drinkers are, adding that it was a “Brazilian-based company.”
“My family, in “Family Reins” I talk about the history of my family,” Busch said. “One of the things they did, they got out on trucks, they got out and met with their customers, they knew who their drinkers were. They were with the bar owners and the restaurant owners, and the liquor store owners.”
Busch continued to point out how even when his father started to get older, “he was still going to the bars selling Budweiser.”
Bud Light has continued to face boycotts and sharp criticism months after featuring a commemorative can featuring transgender influencer Dylan Mulvaney.
In the months following Bud Light’s partnership with Mulvaney, multiple executives with Bud Light have been placed on leave, and sales have continued to drop.
“We always cared very very much about the people in America,” Busch told Lahren. “What made this company great was America, of course. When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you’re making a big mistake.”