Adidas has cut ties with rapper Kanye West after his anti-Semitic comments.
On October 25., the sportswear company made a statement regarding its decision to end its business partnership with West.
“Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the German brand wrote.
Continuing, they wrote, “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.”
This came after celebrities called out Adidas for continuing to partner with West.
“The world is watching, [Adidas],” actress Kat Dennings wrote on her Twitter.
Luke 10:27 says, “And He answered, ‘You shall love the Lord your God with all your heart and with all your soul and with all your strength and with all your mind, and your neighbor as yourself.'”
Actor Josh Gad also called out the brand on his Twitter and called West’s comments “dangerous rhetoric.”
https://twitter.com/OfficialKat/status/1584235920588349440?%7Ctwcamp%5Etweetembed%7Ctwterm%5E1584235920588349440%7Ctwgr%5Ef882c7318155923535da7f8f04103582dcc59637%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fiframe.nbcnews.com%2FU7pFTeC%3F_showcaption%3Dtrueapp%3D1
This is not a good person. This is a person who’s dangerous rhetoric continues to go unchecked. Hey @adidas , is this right? Can he single out a single faith and group of people with hatred and vitriol and it doesn’t matter? Asking for a friend. https://t.co/AVmnHwPhuF
— Josh Gad (@joshgad) October 21, 2022
“This is not a good person,” he wrote. “This is a person who’s dangerous rhetoric continues to go unchecked. Hey [adidas], is this right? Can he single out a single faith and group of people with hatred and vitriol and it doesn’t matter? Asking for a friend.”
Sarah Camhi, The director of trade marketing at Adidas, also made a statement on Linkedin writing that she would no longer “stand with Adidas” unless they were willing to “denounce hate speech.”
“We need to do better as a brand. We need to do better for our employees and we need to do better for our communities. Until adidas takes a stand, I will not stand with adidas,” she wrote.
On Oct. 16, West appeared on the “Drink Champs” podcast and claimed that he could say “antisemitic things” and “Adidas can’t drop me.”
“Now what? Now what?” He added.