The podcast has failed to keep viewers interested across digital platforms four weeks after Obama launched the venture with her brother, Craig Robinson. Since the first episode, which received 335,000 views on YouTube, the program’s viewership has been on a steady decline on platforms including YouTube and Spotify.
Following the first episode, the remainder of the episodes did not even remotely reach the over 300,000 views garnered on YouTube. After the third and fourth episodes’ views exceeded 200,000, the fifth release only got 143,000 views as of Tuesday. The latest episode released on Wednesday only received 66,000 views on YouTube as of Tuesday.
A new podcast hosted by @MichelleObama & @CraigMalRob. All about sharing opinions, thoughts, and insights based on questions from YOU.
Premiering on YouTube or wherever you get your podcast this Wednesday, March 12. pic.twitter.com/aIZt8DdC5I
— IMO with Michelle Obama & Craig Robinson (@imopodcasts) March 10, 2025
The program has not fared better on audio platforms, which ranked #36 on Spotify’s podcast chart and #18 on Apple Podcasts as of Tuesday.
The podcast’s X account only has 1,587 followers and its latest post has 300 views.
During the podcast’s launch, Obama said her podcast intended to “create a space for people to come as they are, ask honest questions, give their opinions, and have thoughtful conversations about life.”
“With everything going on in the world, we’re all looking for answers and people to turn to,” Obama said during the announcement. “My brother Craig and I launched the IMO podcast to create a space for people to come as they are, ask honest questions, give their opinions, and have thoughtful conversations about life.”
“There is no single way to deal with the challenges we may be facing — whether it’s family, faith, or our personal relationships — but taking the time to open up and talk about these issues can provide hope,” she added.
Obama’s podcast is failing to trend upward at a time when the Democratic Party is struggling to find a leader following former Vice President Kamala Harris’ loss to President Donald Trump. A CNN poll found in March that the party has a record low favorability rating of 29%, its lowest since 1992.
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