When President Donald Trump began his re-election campaign, he adopted the slogan “Keep America Great.”
However, if users go to www.keepamericagreat.com, they’ll find a dark website with a picture of Trump looking downtrodden and the words “Promises Made, Promises Broken.”
That is a play on another key campaign phrase “Promise Made, Promise Kept” that has been featured on signs and other campaign gear.
Democratic presidential nominee Joe Biden’s campaign bought the domain to troll the president and sharpen its attacks against Trump and what it says are his broken promises.
“Trump isn’t looking for a second term – he’s looking for a do-over. Here’s how Trump’s record stacks up against the promises he made to the American people,” the website reads.
The website features a series of policy issues and quotes from Trump about how he would address them, and then what the Biden campaign says actually happened on each front.
Trump campaign spokesman Hogan Gidley responded to the domain purchase, “You can buy all the domain names you want, but Joe Biden can’t ever buy a way out of his 47 years’ worth of failure in elected office.”
This is not the first time a presidential campaign has bought a domain to troll an opponent. In late-2019, the Trump campaign bought the domain for Biden campaign’s Latino outreach initiative “Todos Con Biden,” or “All with Biden.”
When users went to that website, they were met with a message that read, “Oops, Joe forgot about Latinos. Joe is all talk” and re-directed them to the Trump campaign’s Latino outreach page.
Since COVID-19 began to spread throughout the country, and the economy entered a recession, Trump has continued to use his 2016 slogan “Make American Great Again.”
But on the third night of the Republican National Convention, Vice President Mike Pence added a new twist on the slogan, “Make America Great Again, again.”